Industry:
Industry: News / Media Objective: Redesign a credible, timeless brand identity that reflects authority, neutrality, and modern journalism.
Approach:
Softigh developed a refined identity system for The Pakistan Daily, balancing classic editorial aesthetics with digital adaptability. The logo design uses a clean typographic mark supported by minimal color accents to emphasize professionalism and trust. The visual language was extended to support both digital and print formats seamlessly.
Outcome:
The new brand identity reinforces The Pakistan Daily’s position as a reliable, forward-looking media organization — delivering information with integrity and clarity.
Category:
DESIGN
Software:
FIGMA
Service:
DESIGN
Client: