Industry:
Industry: Health & Fitness Objective: Design a bold, energetic brand identity for a modern fitness and lifestyle brand.
Approach:
Softigh crafted a strong, dynamic identity centered on empowerment and movement. The logo features sleek, active forms symbolizing strength and discipline. The brand colors and typography were chosen to convey power, motivation, and trust — appealing to both individual fitness enthusiasts and lifestyle audiences.
Outcome:
LoboFit’s visual identity is bold, consistent, and versatile — positioning it as a premium fitness brand ready to scale across digital and physical touchpoints.
Category:
DESIGN
Software:
FIGMA
Service:
DESIGN
Client: